Finance and tech solutions that pay for themselves— cash flow, automations, and MVPs for startups and SMEs
Deep industry expertise combining finance and technology to accelerate your growth.
James Rusconi
5+ years transforming startups and SMEs through finance and technology solutions.
Former financial analyst, engineer, and portfolio manager — bringing institutional-grade finance and tech solutions to small businesses and startups.
Why Finnovative?
Accelerated Results
30-day turnaround on most implementations with measurable ROI from day one.
AI-Driven Approach
Cutting-edge automation and intelligence to streamline operations and reduce costs.
End-to-End Solutions
From strategy to implementation, we handle everything so you can focus on growth.
What Our Clients Say
Real results from real businesses we've helped grow
“James went above and beyond, delivering a system that exceeded all expectations. His expertise spans forecasting, quantitative finance, and computer science, and he approaches problems with a sharp business perspective. Extremely responsive, highly capable, and strongly recommended.”
Sam Jenkins
Co-Founder & CEO at Assure Capital
“After years in the tiling industry, I wanted to create an app to save tradies money on supplies. James built realistic forecasts that mapped out a path to profitability, and delivered a working prototype I could show to partners and investors.”
Robert Alexander
Founder at Tiling My Way
Our Services
Cash Flow Optimization
Identify cost-saving opportunities, automate invoicing, and streamline cash flow management for your business.
Learn moreProcess Automation & AI Deployments
Custom automated systems to handle repetitive tasks and intelligent decision-making processes.
Learn moreFinancial Planning & Forecasts
Strategic financial modeling, budgeting, and scenario planning for sustainable growth.
Learn moreApp/Dashboard Development
Rapidly turn your startup idea into a working MVP—custom apps and dashboards built for fast feedback and growth.
Learn moreOur Process
How we deliver results—fast.
Discover
Understand your context
Design
Project plan with defined deliverables
Build
Development and integration
Validate
Testing and refinement
Deploy
Launch and handover
Iterate
Continuous improvement
Discover
0.5-1 dayUnderstand your context
Design
2-3 daysProject plan with defined deliverables
Build
3-5 daysDevelopment and integration
Validate
2-5 daysTesting and refinement
Deploy
1-2 daysLaunch and handover
Iterate
30 daysContinuous improvement
Ready to accelerate your growth?
Let's discuss how we can transform your business.
Schedule Your Free Consultation