About Finnovative
Bridging the gap between finance and technology to drive business transformation.
Our Mission
Our mission is simple: give founders and business owners the tools, insights, and time they need to grow. We help startups and SMEs take the finance and tech work off their plate, turning complex problems into clear, automated systems.
We combine deep financial know-how with practical tech skills to deliver solutions you don’t have to babysit. From cash-flow clarity to process automation, we make the back-end of your business run smoothly so you can focus on customers, products, and growth.
Our Vision
A future where every small business and startup has access to the kind of finance and tech infrastructure big companies take for granted, without the big-company budget.
We see a world where your financial operations run themselves, your numbers are always up to date, and decision-making is backed by real-time insights. No more getting lost in spreadsheets, just a clear path to building the business you imagined.
Our Founder
James Rusconi
Founder & Principal Consultant
Founder of Finnovative, James helps startups and SMEs solve complex finance and tech challenges, optimizing cash flow, automating processes, and building MVPs that scale.
Having worked as a financial analyst, data engineer, and portfolio manager, he blends deep financial expertise with hands-on engineering skills to deliver solutions that pay for themselves.
James is passionate about democratizing access to sophisticated financial tools and believes that AI and automation will fundamentally transform how businesses operate over the next decade.
Our Approach
First Principles Thinking
We start from fundamentals, questioning assumptions and building solutions that address root causes, not symptoms.
Data-Driven Decisions
Every recommendation is backed by data. We measure everything and let metrics guide our strategies.
Rapid Iteration
We believe in shipping early and often. Quick feedback loops lead to better outcomes than perfect planning.
Core Principles
Outcome Focused
We measure success by business outcomes, not hours billed or lines of code written.
True Partnership
We work as an extension of your team, sharing both successes and challenges.
Radical Transparency
No black boxes. We explain our thinking, share our work, and transfer knowledge.
Speed & Quality
We deliver quickly without compromising on quality. Automation helps us achieve both.
Continuous Learning
Technology evolves rapidly. We stay ahead by constantly learning and experimenting.
Let's Build Something Great Together
Ready to transform your financial operations and leverage the power of AI?
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